Our Story
At Kona Farm Direct we are dedicated to the art of coffee farming guided by our passion for unique varietals! Under the careful stewardship of Kraig Lee, we work tirelessly to elevate the Kona farming community to new heights. We're proud to have set a world record in 2025, transforming the perception of American coffee by selling our exquisite SL34 for over $450 per pound at the Dubai Coffee Auction. Join us in our mission to celebrate the rich flavors and heritage of Kona coffee!
The Farm
At Kona Farm Direct we’re passionate about crafting the perfect cup of coffee! For more than three decades we’ve developed a unique farming philosophy that marries rare varietals with the exceptional Kona terroir. Our innovative processing techniques bring out the best in our beans, ensuring each sip captures the rich heritage of our land and the dedication of our team’s craftsmanship. Explore the delightful world of Kona coffee and taste the difference that our decades of expertise brings!
.jpg)
Honored to receive the highest price garnered for an American grown coffee at auction at the Dubai Coffee Auction 2025 for our SL-34.
In 2021 our SL34 Ranked #1 in The Alliance for Coffee Excellence (ACE) Hawaii Private Collection.
Our Kona Mokka received 1st Place in the 51st Annual Kona Cupping Competition 2022.
In 2024 our Kona Geisha received 2nd place in the Kona Statewide Cupping Competition.
...We showed up unannounced but were treated like old friends. After a cool and informative tour, coffee tasting and roasting our own beans for the trip home to NJ, we were hooked. The coffee is still the best we ever had and ordering is simple... Everything about Kona Farm Direct Coffee from the friendly owners to the highest quality delicious coffee to a quick and simple ordering process is excellent. We will always be customers!
Kevin F.
I’ve lived on Oahu my entire life. 100% Kona is always a treat! When you buy from stores on Oahu you never know how long it has been sitting on the shelf. When I get it direct from here it is freshly roasted. 2nd puchase and will be back for more.
Dan H.
We like the medium and medium dark Kona ground coffee. Rich full-bodied flavor with hints of berries. No bitter tastes. The real deal delivered to your door in a few days. Kona (Farm) Direct by far provides the best service and coffee we’ve found. A little piece of the Islands here at home. Mahalo nui loa!
Keven K.
Get in Touch
Have a question or feedback? Reach out to us and let us know how we can enhance your coffee journey. Give us a call at (808) 987-2475 during business hours here in Hawaii if you have any questions!
Call us at (808) 987-2475
Built by Jardine Design Lab. Contact jardinedesignlab@gmail.com for inquiries.
Powered by Kona Coffee!